Confidential Executive Briefing

ASBIS · Decision Intelligence

SK
Prepared for
Serhei Kostevitch
CEO · ASBIS Group
Incorrect access code.
decision.d1s.app
ASBIS · Decision Intelligence
Live capability · updated June 2026

The decision layer
for ASBIS.

ASBIS already owns the data, the operations and the visibility. Decision Intelligence is the additive layer that turns them into a repeatable decision advantage — and AI lets us build it in weeks, not years.

Executive Briefing · 19 slides · ~12 min Audience · CEO · ELT · Board Status · Stage 2 live in production Confidential
01
Opportunity Discovery
Surface unmet demand and shifts before the market makes them obvious.
02
Decision Support
Turn signals into recommended actions — buy, onboard, price, exit.
03
Rapid Validation
Test a new business idea in weeks, not years.
The briefing

Five ways into the story.

Take the full narrative in the linear briefing, or drop straight into any part of the portal.

The landscape

ASBIS already runs and sees the business well.

Two layers are mature. The third — turning information into opportunities and decisions — is the gap this initiative closes. Select a layer to see what it owns.

01Operations Running the business — every day In place · e.g.IT4Profit
What it owns

Order management, logistics, fulfilment and the operational backbone that keeps ASBIS distributing at scale.

What it doesn't do

It executes decisions — it doesn't tell you which decisions to make, or where tomorrow's opportunity is.

02Visibility Seeing what already happened In place · e.g.Power BI
What it owns

Reporting and dashboards — a clear, trusted view of past performance across the business.

What it doesn't do

It describes the past. It doesn't surface hidden opportunities, recommend actions, or warn of what's coming.

03Opportunities Knowing what to do next New · this initiativeDecision Intelligence
What it adds

Opportunity discovery, decision support and rapid validation — built on ASBIS's own data and sharpened by external signals.

How it fits

It sits on top of the first two layers. IT4Profit and Power BI stay in place — nothing is replaced.

The decision

What we need to make this a strategic asset.

Additive and low-risk — it sits on top of the systems ASBIS already runs. No rip-and-replace, no disruption to operations or reporting.

Recommended first pilot
Customer Opportunity Intelligence
“What else can we profitably sell to the customers we already have?”
01

Recognition & mandate

Treat this as a strategic ASBIS initiative — not an IT side-project — with executive sponsorship.

02

Access to our data

Controlled feeds of ASBIS sales, margin and portfolio data to unlock the decision layer.

03

Focused investment

A fraction of a traditional BI program — funding the owner, data access and tooling.

04

A live pilot

One customer segment and one sales team to prove decision impact end-to-end within a quarter.

The single next step
Approve a 60-day Customer Opportunity Intelligence pilot — one customer segment, one sales team — and let the results decide how far this goes.
Review the full briefing
Anticipated questions

What the board will ask.

Does this replace IT4Profit or Power BI?+

No. IT4Profit remains the operational backbone and Power BI remains the reporting standard. Decision Intelligence is an additive layer that sits on top of both — it consumes what they already produce and turns it into opportunities and recommendations. Nothing is replaced or disrupted.

Is this an IT project?+

It is a business capability first, and a technology project second. It started from a business problem — how to make better decisions with the data ASBIS already owns — and it is owned by the business that uses it. Technology is the means, not the goal.

What about data governance and security?+

The layer reads from controlled, permissioned feeds of existing internal data and licensed external signals. It introduces no new system of record and changes no operational data — it analyses copies under the same governance ASBIS already applies to its reporting.

Why is this possible now, when it wasn't before?+

AI has collapsed the cost and time of building and validating this kind of capability — from 12–24 months and several teams, to weeks. That is what let a working market-intelligence platform reach production already, as Stage 2 of the roadmap.

What does it cost — and what's the risk?+

A fraction of a traditional BI program. Because it's additive and validated in a contained pilot, the downside is bounded: if the pilot doesn't create decision value, it stops there. The upside is a repeatable advantage that compounds with every data source added.